No. 16 and No. 27 are Topman's first venture into the world of fragrances and men's grooming.
The range, which has taken five years to put everything in place, includes hair styling products such as putty, and a body collection of deoderant, body wash and body spray.
Topman's Design Director Gordon Richardson stated "For TOPMAN to be taken seriously in the toiletries arena it was crucial to make sure that we were able to produce a range of grooming products that were both affordable and luxurious at the same time." Continuing "Artistic integrity is paramount in everything we do...".
Couldn't have put it better myself Gordon.
The Topman Fragrance Launch Party kicked off last night at the Institute of Contemporary Arts where guests were treated to "exclusive DJ sets, complimentary canapes, drinks and even scented key notes providing attendees a real smell for the ingredients within each eau de parfum." Where was my invite?!
No.16 and No.27 along with the grooming range hits shelves in Topman and Selfridges in Oxford Circus on September 22 with all other selected UK Topman stores making it available the following week.
Take a look at the campaign video below.
The range, which has taken five years to put everything in place, includes hair styling products such as putty, and a body collection of deoderant, body wash and body spray.
Topman's Design Director Gordon Richardson stated "For TOPMAN to be taken seriously in the toiletries arena it was crucial to make sure that we were able to produce a range of grooming products that were both affordable and luxurious at the same time." Continuing "Artistic integrity is paramount in everything we do...".
Couldn't have put it better myself Gordon.
The Topman Fragrance Launch Party kicked off last night at the Institute of Contemporary Arts where guests were treated to "exclusive DJ sets, complimentary canapes, drinks and even scented key notes providing attendees a real smell for the ingredients within each eau de parfum." Where was my invite?!
No.16 and No.27 along with the grooming range hits shelves in Topman and Selfridges in Oxford Circus on September 22 with all other selected UK Topman stores making it available the following week.
Take a look at the campaign video below.
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