Wednesday, February 22, 2012

Marni at H&M Gets LA Treatment

With only two weeks until the launch of H&M's new designer collaboration with Italian design house Marni, the new quirky and timeless collection debuted to Hollywood house names at a star-studded celebration in LA on Friday.


The collection itself is compact and mood individual with a bold statement 'everything goes with everything'. Illustrated by the celebrity guests kitted head to toe in Marni at H&M. Drew Barrymore attended the event in the polka printed maxi pairing with the burnt orange plastic Marni ethnic necklace.


Elisa Sednaoui sported the black patent bomber jacket complete with grey sleeve details. Opting to combine Marni necklaces blue and green plastic block necklaces as bracelets and the tropical print cropped cream trousers. She also donned a pair of black Marni platforms. Lou Doillon dominated with the brick patterned shirt and matching high-waisted silk shorts. Perfecting her look with a red Marni belt and two orange and enamel bangles on both sides.


Sofia Coppola (Francis Ford Coppola's daughter) donned the most extravagant pieces of the Marni lookbook. The gold and purple tapestry printed top and matching cropped trousers. Amazingly eclectic and exciting to the say the least. Another noteworthy Marni look went to upcoming Brit actress Felicity Jones rocking the gold and purple tapestry skirt with the bright green cropped cardigan.

Clearly Magic for Marni at H&M was had by all.

Marni at H&M will be available at selected stores and online March 8. 25 stores will stock Ladieswear with 18 of those stores also stocking the Menswear lines.

Check out Marni at H&M in the Sofia Coppola directed advert below.

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