Wednesday, February 29, 2012

Cheap Monday Announce Reebok Collaboration


Cheap Monday has unveiled a new collaboration with Reebok in a designer team-up in celebration of the 30th and 25th anniversaries of Reebok's iconic models Freestyle Hi and Workout.


Cheap Monday's founder Orjan Andersson commented on the collaboration, "Being asked to create Cheap Mondays own versions of the classic Reebok models was a challenge I couldn’t refuse. Cheap Mondays background is in black denim, so making these sneakers for Reebok in two shades of black denim felt very natural. Hope you agree that our versions of these Classics look very good and unique".


The collection will be released March 1 with 500 pairs of both Freestyle Hi and Workout available in selected stores across Europe. Cheap Monday opened a new store in Carnaby Street in the happening area of Soho in London. The store held a launch party February 16.

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