Wednesday, January 4, 2012

H&M Premieres David Beckham Bodywear



David Beckham's designer collaboration with global highstreet fashion house H&M was revealed earlier today and what a reveal indeed leaving very little to the imagination as the sports star/model dons his own line for the new campaign.


Stripping down to the bare essentials, Victoria Beckham's Mr shows off his...t-shirts, long-johns, boxers, briefs, pyjamas and vests oh and his well toned legs, chest and variety of inkwork. David is of course no stranger to the fashion world being on the arm of his misses, landing several high profile modelling contracts on his own with the likes of Marks and Spencer and Armani, not to mention his many fragrances he has floating around. Naturally the bodywear collection is one to be proud of.

H&M's press release states "Designed by David's in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a new rangeo of classics...The result of eighteen months of research and development, the collection aims to set a new standard in men's bodywear for the 21st century."

H&M's David Beckham bodywear 9-Piece collection will be available in 1,800 selected stores worldwide and online from February 2. Prices start at 9.99 and all items will feature a 'David Beckham Bodywear for H&M'.

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