H&M's new designer collaboration featuring Italian design house Marni is set to hit H&M's Royal Avenue store Belfast exclusively this Thursday, March 8 at 9am courtesy of Marni's creative director and founder Consuelo Castiglioni. Delivering the Magic of Marni to the high-street haven for all of H&M's dedicated shoppers one vibrant piece at a time.
Entitled Marni at H&M, the bold patterned and innovative printed collection is perfect for one of this season's most versatile trends of printed statement pieces. Even managing to throw in a little bit of Sport Luxe along the way. "A sense of sophisticated eclecticism is mixed with a sporty allure; the accent is on the streamlined purity of design and the intensity of surfaces. The result is high on prints and spring energy..."
H&M's press release also states, "Eclectic, quirky and timeless, the Marni collection at H&M is a modular wardrobe for women and men, complete with accessories." Accessories packed to the brim with tropical, ethnic and tribal designs in an array of exciting and vibrant colours, enamel finishings and jewel encrusted details. Not to mention hats, bags and silver coated sandals.
The Menswear pieces showcase signature streamlined silhouettes and subdued palettes. Contrasting collars, striking patterns in both short and long-sleeved shirt designs, "For men, classic cuts and shapes are teamed with bold colours and patterns. The pieces are characteristically Marni, maintaining exquisite design, craftsmanship and attention to detail – but at high street prices."
The Marni at H&M launch follows in the footsteps of the sold out Versace for H&M, and last month's David Beckham Bodywear collaboration currently still being sold in stores throughout the UK and Ireland.
Marni at H&M will be available online and in 260 selected stores worldwide from March 8 at 9am. Royal Avenue Belfast will be the single exclusive store in Northern Ireland to receive selected pieces from the womenswear and accessorie lines. The Marni at H&M collection is available to view in full online and in the Royal Avenue window display now. A list of selected London stores stocking the collection can be found at scoutlondon.com
Take a look at the Sophia Coppola directed Marni at H&M advert shot in Marrakesh, Morocco via the clip below featuring models Imogen Poots and Sam Hayes.
Entitled Marni at H&M, the bold patterned and innovative printed collection is perfect for one of this season's most versatile trends of printed statement pieces. Even managing to throw in a little bit of Sport Luxe along the way. "A sense of sophisticated eclecticism is mixed with a sporty allure; the accent is on the streamlined purity of design and the intensity of surfaces. The result is high on prints and spring energy..."
H&M's press release also states, "Eclectic, quirky and timeless, the Marni collection at H&M is a modular wardrobe for women and men, complete with accessories." Accessories packed to the brim with tropical, ethnic and tribal designs in an array of exciting and vibrant colours, enamel finishings and jewel encrusted details. Not to mention hats, bags and silver coated sandals.
The Menswear pieces showcase signature streamlined silhouettes and subdued palettes. Contrasting collars, striking patterns in both short and long-sleeved shirt designs, "For men, classic cuts and shapes are teamed with bold colours and patterns. The pieces are characteristically Marni, maintaining exquisite design, craftsmanship and attention to detail – but at high street prices."
The Marni at H&M launch follows in the footsteps of the sold out Versace for H&M, and last month's David Beckham Bodywear collaboration currently still being sold in stores throughout the UK and Ireland.
Marni at H&M will be available online and in 260 selected stores worldwide from March 8 at 9am. Royal Avenue Belfast will be the single exclusive store in Northern Ireland to receive selected pieces from the womenswear and accessorie lines. The Marni at H&M collection is available to view in full online and in the Royal Avenue window display now. A list of selected London stores stocking the collection can be found at scoutlondon.com
Take a look at the Sophia Coppola directed Marni at H&M advert shot in Marrakesh, Morocco via the clip below featuring models Imogen Poots and Sam Hayes.
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